How It Works

    Three steps, then you're done

    The whole pitch is that there's no step four for you. Set your budget, connect your accounts, and let GhostEngine handle the rest across Meta, Google, TikTok, and Reddit.

    Step 01

    Connect Your Accounts

    Link your ad accounts and install the GhostEngine pixel. You keep full ownership.

    • Meta, TikTok & Reddit: Connect your existing accounts via OAuth. Your ad accounts, your data, your creative library.
    • Google Ads: We spin up a dedicated Google Ads account we manage for you. Full spend transparency in your dashboard, down to the campaign.
    • Pixel: Paste one script tag on your site. Five minutes, done.
    Step 02

    Set Up Billing

    You pay Meta, TikTok, and Reddit directly through your own accounts. Google runs through your GhostEngine wallet — one deposit, we handle platform billing.

    • Meta, TikTok & Reddit: Your card on file, your invoices, no middleman on the money.
    • Google: Fund your GhostEngine wallet once. We settle with Google on your behalf.
    • Platform spend is billed at cost. GhostEngine's data and usage fee is on the pricing page.
    Step 03

    Set Budget and Launch

    Tell us how much to spend, how long to run, and which channels to use. We handle the rest.

    • Pick a total budget (e.g., $500).
    • Set a flight duration (e.g., 30 days).
    • Select your channels (Meta, Google, TikTok, Reddit).
    • GhostEngine builds audiences, generates ad copy, and deploys campaigns automatically.
    • First campaigns live within hours. Budget reallocation begins as soon as signals reach significance.
    Step 04

    Walk Away

    This is the step where you do nothing.

    • GhostEngine reallocates budget as signals reach significance.
    • Every conversion is reconciled through TrueUp — no double counting, no platform theater.
    • Holdout tests run continuously in the background to measure real lift.
    • You get a decision feed, not a to-do list.

    The Orchestration Layer

    Above the platforms, not against them

    Cross-Platform Budget Allocation

    One budget, four platforms. Spend follows performance without you logging into four dashboards.

    Unified Reporting

    Four platforms, one truth. No CSV exports, no spreadsheet reconciliation.

    Attribution That Doesn't Lie

    Ad platforms over-report. Our pixel tracks conversions independently and reconciles against platform claims. You see real numbers.

    Server-Side Signal Recovery

    Meta CAPI, Google Enhanced Conversions, TikTok Events API, and Reddit CAPI — fired from our servers with a shared event ID. Conversions survive iOS, ITP, and ad-blockers without double-counting.

    Incrementality By Default

    Built-in holdout groups measure true lift. Know whether your ads are actually driving conversions, or just claiming credit for organic traffic.

    Works With Platform AI

    We don't fight Performance Max or Advantage+. We orchestrate on top of them, allocating budget, pacing spend, and measuring what's real.

    The AI Decision Feed

    Always working. Always logged.

    Every action GhostEngine takes is recorded with reasoning and outcome.

    Live decision log
    Last 5 events
    • Budget Shifted· Google → Meta

      +15% to Meta based on 7-day CAC trend

      Reallocated $480 · CAC delta -18%

      2m ago
    • Signal Recovered· Meta CAPI

      12 conversions recovered server-side

      Deduped on shared event ID

      14m ago
    • Attribution Reconciled· Cross-Channel

      8 leads reconciled

      Meta 4.2 · Google 2.1 · Direct 1.7

      42m ago
    • Holdout Test Complete· TikTok

      +22% lift detected

      p=0.04 · statistically significant

      1h ago
    • Flight Launched· Google · Reddit

      3 campaigns deployed

      $3,200 budget · 21-day flight

      3h ago

    Ready to let AI orchestrate your ads?

    Connect your accounts, set your budget, and let GhostEngine handle the rest.

    Get started